It turns out that this is an effective way for Smartfren to build loyalty for young consumers
The youth segment is very interesting to work on. Although it is not easy to make these young customers stay in one operator service.
And Smartfren is undeniably listed as one of the cellular operators of choice for young people, which of course cannot be separated from the services and programs presented by the identical red operator. So it will be interesting to take a closer look at what the ideal needs for internet services are for the youth segment, and how Smartfren will strengthen its base in the young segment. To discuss it further, Selular had the opportunity to have a virtual chat directly with Sukaca Purwokardjono Deputy CEO of Mobility Smartfren. We are targeting the youth segment, we currently have 33 million customer bases, and more than 30 percent of them are used by young people. I see that the internet for them is like water for fish. Then the way to increase user loyalty is with the service that we present, which does not distinguish new or existing customers, all can enjoy it without exception, this is also a strategy to attract new consumers, as well as another way so that the old ones do not move to other operators.
|•SOURCE•| Articles :SELULAR ID | Image :THE ICONOMICS |
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